The roster of major advertisers on NBC's news and general network programming highlights a continued strong presence from the pharmaceutical and insurance industries, alongside major players in retail and telecommunications. While advertiser spending fluctuates constantly, certain companies consistently rank among the highest spenders across both network news broadcasts and broader programming.
Pharmaceuticals Dominate the Airwaves
Pharmaceutical companies frequently top the charts for advertising spending on national network news programs, including NBC. This category heavily features direct-to-consumer (DTC) advertising for prescription medications.
Key pharmaceutical companies and products recently observed as major advertisers on NBC news or general NBC programming include:
Bristol-Myers Squibb Company (Products like CAMZYOS, COBENFY)
Janssen (Products like Tremfya)
AbbVie Inc. (Products like RINVOQ, SKYRIZI)
AstraZeneca
Novartis Pharmaceuticals Corporation
Pfizer
A study covering spending on network news broadcasts also listed the following products among NBC's top ten advertisers: Ibrance, Eliquis, Otezla, Xeljanz, Dupixent, and Rinvoq, underscoring the industry's significant investment.
Insurance and Financial Services
Insurance and financial services firms are another powerful category of major national advertisers, utilizing the broad reach of network news to maintain high brand awareness.
Prominent advertisers in this sector include:
Liberty Mutual Group: Consistently ranked among the top advertisers for both NBC and MSNBC.
Progressive: Another significant insurance spender on major networks.
Capital One Bank
Fisher Investments
Retail, Tech, and Consumer Products
Large multi-category corporations and consumer goods providers frequently use NBC's platforms to reach mass audiences.
Notable advertisers from these sectors include:
Amazon: A major advertiser on all broadcast and cable news networks.
Verizon: Advertising their wireless services and network.
WeatherTech: Known for automotive and home accessories.
Papa Murphy's International (Pizza)
Chewy, Inc. (Online pet food and products)
Consumer Cellular (Wireless services)
Ashley Home Stores, Ltd.
Advertising revenue is also significantly bolstered by major recurring events, such as the Olympic and Paralympic Games, for which NBCUniversal secures massive deals with an expansive list of corporate partners like Uber.